How do I prevent the Search Engines from downgrading my site which has duplicate content?
April 18th, 2010 | by admin |WebDisMe asked:
I am going to be creating several landing pages marketing the same product on my website. The overall message and text is going to be mostly the same on all the landing pages. I would just like to change the colors and looks on all the pages to see which one gets better sales. How would I go about putting all the pages live on the same .com site without the search engines seeing this as duplicate content and downgrade my site because of it?
AVERY
2 Responses to “How do I prevent the Search Engines from downgrading my site which has duplicate content?”
By G N A on Apr 20, 2010 | Reply
Not sure what you mean, but have you considered putting the ‘test’ pages on subdomains? Your primary site will appear as the original content, and your subdomains simply will not rank.
After your testing is completed, delete the non performing subdomain.
By Jakester on Apr 21, 2010 | Reply
You should be able to exclude the pages in a robots.txt file, If you are split testing ppc landing pages, I assume this acceptable practice would not harm your quality score.